Engineering & Growth Case Studies

Platforms & Systems We Built & Scaled

Explore our track record of engineering resilient cloud architectures and driving measurable growth through Technical SEO, Google Ads, Meta Ads, and GA4 Analytics.

Charity & Community Platform

Nhanya Foundation Platform

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Designed and engineered an ultra-fast, accessible digital ecosystem for an Australian registered charity. In addition to building the serverless AWS architecture, we implemented Google Ad Grants ($10k/month grant compliance), comprehensive technical SEO, and conversion pipelines.

Cloud Architecture: AWS S3, CloudFront CDN, API Gateway v2, Lambda (Node 20), DynamoDB, SES
Technical SEO: 98+ PageSpeed, JSON-LD Schema graphs, zero layout shifts, local SEO
Google Ad Grants & Ads: Deterministic Ad Grants compliance, high-CTR search campaigns, conversion tracking
GA4 & GTM: Form conversions, phone click tracking, event data layers, attribution
Healthcare & NDIS Support

Tenax Supports Platform

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Built an end-to-end NDIS service navigation and participant intake portal. Scaled qualified intake through targeted Google Search Ads, Meta (Facebook/Instagram) acquisition funnels with server-side CAPI, and technical search optimization.

Google & Meta Ads: High-intent NDIS search campaigns, Meta retargeting funnels, Server-Side CAPI
Technical SEO: Programmatic service clusters, WCAG 2.1 AA accessibility, metadata contracts
Analytics & Tracking: GA4 multi-step referral funnel tracking, Looker Studio reporting
Infrastructure: Serverless Microservices, CloudFront SSL, S3 KMS Encryption
Community & Disability Services

Epitome Support Services

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Engineered a responsive, mobile-first disability support portal offering seamless discovery of individualized living, core support, and capacity building services with real-time lead capture, Local SEO dominance, and Google Ads lead acquisition.

Growth & SEO: Local SEO ranking, Google Search Ads, automated GTM tag management
Analytics: GA4 conversion goal tracking, user flow analysis, lead attribution
Stack: HTML5, Vite/TypeScript Islands, AWS Lambda API, CloudFront
Social Community & Reading Platform

Booklub Community Platform

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An interactive social platform and community hub for book clubs. Accelerated user acquisition and community viral loops through Meta (Instagram & Facebook) Ads, social SEO indexing, and detailed GA4 in-app cohort retention tracking.

Paid Social & Growth: Meta Ads (Instagram/FB) viral acquisition campaigns, influencer tracking
Analytics & Funnels: GA4 user cohort retention, club creation rate, reading challenge completion
Architecture: Cloud-native NoSQL data stores, Real-time WebSockets, Microservices
Hyperlocal Commerce & Marketplace

Townwink Local Marketplace

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A fast, geo-localized marketplace connecting local merchants and consumers. Scaled merchant onboarding and consumer discovery using programmatic Hyperlocal SEO, geo-fenced Meta Ads, and geo-targeted Google Ads campaigns.

Hyperlocal SEO & Ads: Programmatic suburb/city landing pages, geo-fenced Google & Meta Ads
Analytics & Attribution: GA4 marketplace transaction tracking, merchant ROI analytics
Stack: Distributed Microservices, High-Speed Caching, Global Edge Delivery

Ready to Engineer Your Next Digital Success?

From cloud architecture and custom software to technical SEO, Google/Meta Ads, and GA4 analytics, Chankya IT is your full-stack growth partner.

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